Category: web products

So with the social web—when we’re talking about the “about” or vanity page—I could literally use a word processor to create the HTML and then just upload it. That’s it. I don’t need to spend a lot of time on it. I certainly don’t need to spend a lot of money on it, because it…

It’s presentation‑oriented. Because of that, we don’t want to look at Burger King’s site, or any of these others—or even my own vanity page—and say, “I want to build something that looks just like that.” No. That’s old technology, and it works only because you don’t have to sink a lot of money into it.…

So let’s talk about information web products. This is the easy category. These are vanity pages—homepages. You see the word homepage all the time. As example, Burger King has a homepage. And here’s the key thing: the real value isn’t the website itself. The value is the external entity. If the Burger King website were…