It’s presentation‑oriented. Because of that, we don’t want to look at Burger King’s site, or any of these others—or even my own vanity page—and say, “I want to build something that looks just like that.” No. That’s old technology, and it works only because you don’t have to sink a lot of money into it.
Let’s face it: I have a vanity page, bigrigg.com. Some of you may have seen it. But did you visit it and then use that as a deciding factor for whether or not you were going to take this class? No. Whether that page is good or bad has no impact on this class.
It’s not like if I suddenly poured a ton of money and effort into that page I’d get this amazing group of students, and if I didn’t, I’d get really terrible ones. It doesn’t work that way. The page exists. It’s basically a résumé. I mostly have it so I can point to it and talk about it.
And honestly, a lot of these pages are now superseded by social media—LinkedIn and similar platforms. When someone searches for you in this context, they’re searching for a very specific person. That’s why keywords work well here. But that same keyword‑focused approach doesn’t work nearly as well for most other kinds of web products.