Category: web evolution

With Web 2.0, we’re now talking about the social web. The key shift here is that we provide the framework, and the users provide the content. Before this, you were responsible for creating and publishing the content yourself. Now, we open that up and allow users to generate it. That shift—moving content creation from the…

Web 1.5 is all about keywords. Now we’ve got search engines, and we even start to see things like user feedback forms. But the search engines that care about keywords are really still tied to this Web 1.0 mindset. And again, think about Burger King—or actually, let’s switch to McDonald’s, because it’s easier. McDonald’s is…

Web 1.0 is all about presentation. There is a user, and the user is going to read what’s on the page. That’s the primary focus. This is where we start to see a major difference between Web 1.0 and Web 3.0. In Web 3.0, personalization, customization, and context start to matter. What you put on…