Category: web evolution

For us, this is where Web 3.5 comes in. What we’re going to build are personalized websites. We’re going to explicitly incorporate personalization into the website itself. The best way to think about this is customization. We’re tailoring the site to the user, kind of like a suit. We start with a basic suit that’s…

Now we get to Web 3.0. These are semantically enriched websites. And no, this is not the “semantic web.” I always like to point out that I’ve been living through this for the past 30 years, and every year someone says, “Oh, this is the semantic web.” One day they’ll actually figure out what that…

When we move into Web 2.5, now everybody is on mobile devices. That changes things. We need client-side programming. We also need to adapt to different screen sizes, and we have to deal with very different networking conditions. At this point, it becomes all about the client—what the client cares about, what the browser cares…