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Topic Searching
This is where we talk about topics. A topic is better than a keyword. I almost always ask a question like, “How could you improve your site to improve search?” And very often, people say, “I would come up with better keywords.” And I’ll say, did you learn nothing from this class? Because here’s the…
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This is really where personalization comes in. Think about wikis, blogs, and that kind of thing. This is where the bulk of web content lives. I do a search because I’m looking for content that matches my need. And this is where personalized search matters, because I want to find something I care about. But…
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Making the Home Page
A homepage is really just the online presence of a real‑world entity. You can use a content management system or something incredibly simple—a small homepage example. The navigation doesn’t really matter much. The bigger point I’m trying to make here is this: this is one way of building a webpage. When we talk about a…