Okay, now let’s talk about web products—the actual products themselves. By the way, there isn’t a real, official taxonomy for this. This is something I had to develop over the course of several years, and honestly, a big part of that was just living through it.
So let’s start with the basic question: what is a product?
A product is something that has value to the consumer. That definition alone helps us understand what kind of product we’re actually dealing with. The product is what gives the website its purpose.